As the cannabis sector has moved to shed the “stoner” stereotype several have held of its customers, a number of marijuana companies are rebranding themselves by means of name adjustments and other actions to attempt to reflect the businesses they’ve turn into.
Regardless of whether the selection revolves about an initial public supplying (IPO), including Akerna’s, or the acquisition of several dispensaries such as Cresco Labs, several businesses are operating toward generating a unified, experienced brand.
Bill Winchester, president and chief inventive officer of promoting firm Lindsay, Stone & Briggs, which has offices in Madison, Wisconsin, and Minneapolis, stated the following are other possible causes a marijuana firm may well rebrand:
- “The sector is altering and sort of going from possibly a thing that is sort of way recreational and goofy to a thing that is a tiny additional severe and medicinal,” Winchester stated.It has launched new and distinctive solutions.
- The competitive landscape in the sector has shifted, and it desires its brand to reflect these adjustments.
- It desires to strain the developing professionalism surrounding the marijuana sector.
Rebranding and going public
An IPO was the impetus behind the renaming of Denver cannabis technologies business MJ Freeway to Akerna, which trades on the Nasdaq as KERN.
The name transform occurred when MJ Freeway merged with MTech, a unique goal acquisition firm, according to MJ Freeway’s vice president of international promoting and communications, Jeanette Ward Horton.
Published: December 02, 2019