King to lead Fiba Women’s Basketball World Cup LOC

Basketball Australia have appointed Melissa King as chief executive of the local organising committee for the 2022 Fiba Women’s Basketball World Cup.

King will be responsible for delivering the commercial and strategic goals for the event, which will be staged in Sydney from September 22 to October 1, 2022.

Previously, King was the first female chief executive of Surf Life Saving Australia (SLSA) and has held roles in marketing, communications, sponsorship, events, business development and fundraising with organisations including the Commonwealth Youth Games, Sydney Opera House, Australia’s Department of Prime Minister & Cabinet and the Governance Institute. She also has her own consultancy business.

During her time with SLSA, she is understood to have navigated the organisation through a digital and business transformation and led sports participation and safeguarding initiatives. She presided over the organisation of The Australian Surf Life Saving Championships, the Coolangatta Gold endurance race and Australia’s participation in the Lifesaving World Championships.

King said of her appointment: “I am excited about the enormous opportunity hosting the Fiba Women’s Basketball World Cup provides the sport and the chance to take women’s basketball to the next level in this country.

“We look forward to delivering a memorable event that exceeds all expectations and is worthy of these incredible athletes and our passionate Australian basketball community.”

David Reid, LOC board chairman and deputy chairman of Basketball Australia, said: “We are very pleased to secure a CEO of Melissa’s calibre and experience, and are confident her knowledge and leadership will help us deliver the best ever Basketball World Cup, men’s or women, and leave a lasting legacy for basketball in this country.

“The appointment of Melissa is integral to ensuring we successfully leverage the momentum women’s basketball is experiencing in this country and abroad.”

Australia last hosted the Fiba Women’s Basketball World Cup in Sydney in 1994, the first and only time the event has been hosted in the country previously.

Fiba selected the Australian bid for the 2022 event ahead of Russia in March of this year. Australia is also reported to be planning to submit a bid for the men’s basketball World Cup in 2027.

The USA are the current holders, having won the 2018 edition of the competition. Australia’s team, known as the Opals, were the runners up.

The sponsorship and licensing rights for all Fiba events is handled by Wanda-owned sports marketing agency Infront, the long-term contract between the two organisations runs until 2033.

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